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I have been using the same 10-step checklist for years. With the recent updates to how Google processes content and site architecture, I feel like I might be missing the mark. What are the common fixe…

My client's site is slow on mobile. They have a lot of location-specific imagery. Could this slow page speed be why Googlebot is crawling fewer pages per day?I need to convince the client to invest in…

I see a lot of people overcomplicating their robots.txt files. What is the cleanest way to manage this during an audit? Should I be using it for everything, or are there better ways to manage crawl be…

I have implemented schema on my site, but I am not sure if it is actually correct. How can I audit my structured data at scale to ensure it is error-free and eligible for rich results? I do not want t…

I've been working on my site for a few months now, but I'm not seeing the results I expected. What are some of the most important SEO factors to focus on this year? Is backlinks still the king, or is …